PRINT MAGAZINES: “COMPETITION IS SPREADING TOWARDS ALL DIRECTIONS” MARKETING WEEK INTERVIEW
This is the unedited version of an interview I gave on Marketing Week about the digital migration of print magazines, readers behavior and market diversification.
In a previous interview with Marketing Week dating back to 2007, Thodoris Colovos assumed an extreme diversification of markets across the globe and the necessity to redefine media. Today, he reflects on these accurate predictions and the evolving notion of the “publisher” by explaining how this “well-worn” concept has changed beyond recognition.
Marketing Week: The New York Times recently expressed their certainty about suspending the print edition of the newspaper in the near future. What does this mean for the future of print media?
Thodoris Colovos: The New York Times is about to become the first truly global media brand by eliminating the need for geographical designations. It’s a daring identity uprooting, confirming the current need for a new, unified and consolidated world culture. It’s almost certain that through this action the New York Times brand will significantly penetrate the most remote local markets, creating, I believe, very tangible challenges for other media producers along the way.